(DOWNLOAD) "Best of Branded Content Marketing 10th Anniversary Edition" by Andrew Canter, Justin Kirby, Greta MacFarlane, Mark Welland & The Branded Content Marketing Association * eBook PDF Kindle ePub Free

eBook details

Title: Best of Branded Content Marketing 10th Anniversary Edition
Author : Andrew Canter, Justin Kirby, Greta MacFarlane, Mark Welland & The Branded Content Marketing Association
Release Date : January 22, 2014
Genre: Marketing & Sales,Books,Business & Personal Finance,
Pages : * pages
Size : 507390 KB

Description

Created in conjunction with the Branded Content Marketing Association,

The Best of Branded Content Marketing 10th Anniversary Edition is the second in a series of social media and branded content ebooks.

This free, enhanced media ebook is an international collaboration containing 13 case studies of the best branded content marketing campaigns from cutting-edge brands and award-winning agencies around the world.

The case studies reveal the challenges faced, how solutions were developed and the results achieved. They include Unilever Dove’s ‘Real Beauty Sketches’ from Ogilvy Brazil, Metro Trains’ ‘Dumb Ways to Die’ from McCann Melbourne, Duck Tape’s ‘Race of Gentlemen’ from Tenthwave Digital in the USA, PepsiCo’s ‘Natural Love’ from Fuse Russia, Volvo Trucks’ ‘The Epic Split’ from Forsman & Bodenfors in Sweden, and more.

The book also contains ‘what is’, ‘how to’ and ‘what's next’ features from leading practitioners and academics. These features include market reports from Brazil and Russia, an Ipsos MORI and Oxford Brookes University research report, tips on how to create successful social video content, and an in-depth predictions report about the future of branded content marketing from 60+ experts around the world, including brand owners such as Eurostar.

Simultaneous BCMA launch events were hosted at DigitasLBI in London and MRY in New York in March 2014.

We hope you enjoy reading this book and find it useful for your work.