(DOWNLOAD) "Best Practices in Marketing and their Impact on Quality of Life" by Helena Alves & José Luis Vázquez " Book PDF Kindle ePub Free

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eBook details

Title: Best Practices in Marketing and their Impact on Quality of Life
Author : Helena Alves & José Luis Vázquez
Release Date : January 04, 2013
Genre: Sociology,Books,Nonfiction,Social Science,Business & Personal Finance,Marketing & Sales,
Pages : * pages
Size : 3415 KB

Description

This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.