[Download] "Best of Creating Value" by Tim Williams # Book PDF Kindle ePub Free

eBook details

Title: Best of Creating Value
Author : Tim Williams
Release Date : January 07, 2011
Genre: Business & Personal Finance,Books,
Pages : * pages
Size : 1088 KB

Description

A collection of the best articles from Ignition's digital publication devoted to value creation for marketing firms.Contents include: -Measuring What Matters pg. 2-The Right Kind of Client for Value-Based Compensation pg. 6-The Role of the Value Council pg. 10-Your Compensation Agreements as a Stock Portfolio pg. 14-How to Disarm Procurement pg. 18-Margin in Mystery pg. 22-The Goal is to Be Profitable, Not Busy pg. 26-Why You Should Fire Your Low Value Clients pg. 30-Ten Ways to Capture More Value pg. 33-Either Add Value or Stop Doing It pg 44-Value Pricing as a Tool of Differentiation pg. 45-Opportunities to Get Paid What You're Worth pg. 47-A Snapshot of Your Agency pg. 51-A Declaration of Value for Professional Firms pg. 54-The Solution is You pg. 55